“Eyes up, this could be a trap!” - How can Google Tag Manager influence your website
In this article I will talk about some cases in which Google Tag Manager (GTM) interfered with the good use of a website. I will give you a short introduction about GTM, but the main focus will be on the issues and specific solutions we have found.
What to be mindful of before and during Black Friday
Contextual marketing has proven time and again to be essential to players in the retail industry, regardless of their objectives or scale.
How to use enhanced eCommerce on non-eCommerce websites
This was a challenging task that I had to accomplish during the early stages of my newly adopted career path as a Data Analyst. The question is neither easy or hard to answer, because it mostly depends on your creative imagination.