With 13M monthly viewers, watching 1.5 hours/day, YouTube is the biggest online video platform in Romania. YouTube has a strong reach across all age groups and this is the reason why brands should pay special attention to this platform when building their marketing strategy.

Before actually getting to optimization actions, you need to make sure that you wisely set your campaign from scratch and think of the structure in a way that will give you both space and options to optimize your ads and targeting for better results. Always start with your next few moves in mind.