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What to be mindful of before and during Black Friday
Contextual marketing has proven time and again to be essential to players in the retail industry, regardless of their objectives or scale.
What is the NPS score and why it’s essential for your business
NPS stands for Net Promoter Score, a customer experience metric that reflects how loyal the customers are to a company. Monitoring the average score is a great way to predict the longevity and growth of a business.